Helping Sells Radio

I know, I get it. We should give gifts to customers. It shows we are paying attention. It shows are thinking a little more about our customers than just, “when can we close this deal.” It’s just that I have received too many emails from sales people saying, “I’ll give you a pair of headphones or a fleece jacket or a gift card, if you meet with me and let me show you our "wiz-bang, automated, AI, big data, digital transformation, IoT, machine learning, data lake product" that will transform how you deliver value to your customers.  I have taken up sales people on this offer twice in my life. For two reasons; 1) the gifts were excellent and irresistible (see it works); and 2) I had some interest in the product type they were pitching. After a discovery call and a demo with each, I decided I was not going to buy the products.  The gifts arrived.  I felt a little guilt.  Is gifting worth it?  Buyers feel guilty and sellers feel cheated? Then, I spoke to Chels