Helping Sells Radio

Rav Dhaliwal is an investor and venture partner at Crane Venture Partners, and he wrote an article recently called, There’s no such thing as post sales. You might be thinking, as I was thinking, “Wait a minute, of course there’s post sales. We have pre-sales (marketing and sales), which is everything that happens before the sales is made. And then there is post sales (customer success, professional services, support), which is everything that happens after the sale.” Every software company has this. We need both to be successful, don’t we? We do. Dhaliwal says so in his article... To truly have any chance of becoming a company that can grow to millions in (sustainable) recurring revenue, you not only need a great product that you can market and sell effectively, you really have to figure out (and invest early in) how you are going to keep and grow those customers forever. Go to market is half the battle. Customer success is the other half. See. We need both. But here’s