Helping Sells Radio

Mark Donnigan designs and executes marketing playbooks that produce real business results for early and growth stage technology startup companies. We talked about go-to-market engineering (what’s that?), anchoring customers to you as a category king, Christopher Lochhead (my favorite marketing podcast), how to spend that money you just raised, and we almost got to the “self-organizing buyer," but ran out of time. More about Mark:His website: Growthstage.marketingOn Linkedin Subscribe at helpingsells.substack.com