Helping Sells Radio

Bruce Bower is the founder & CEO of Swytchback, an insights platform authoring lightning-fast, engaging & gesture driven surveys grounded in proven research principles. We talked about how he pivoted his company from a wishlist product designed to connect people and sell products to an insights survey tool design to collect preference data. They took a design first approach to their survey product with a goal to get people to “love taking our surveys.” With completion rates in the 80s and 90s percent, I think it’s working.  More about Bruce:  On LinkedinSwytchback Subscribe at helpingsells.substack.com