Spa Girls Podcast

The recent kerfuffles with MailerLite raised an interesting point for those of us in the SPA - should we be pruning our mailing lists, and if so, how do we go about doing that?  This week we talk about mailing list health, what it actually means, and how to make sure your mailing list is the best it can be. This includes everything from when to cull people from your list, how to try to re-engage with people who don't seem to be engaging, how to ensure you have the best quality list you can have, and how to increase your email deliverability.  If you're worried about your list, or thinking you might need to cut some people, hopefully this episode will give you something to help you make the changes you need to make. :)