Clinic Gym Radio

Using CRM Independently from your EMR with Kelsey Bratcher

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Sinopse

Chiropractic clinics use EMR (electronic medical record) software to manage patients, billings, insurance and keeping track of costs in one tool like a centralized hub. What it doesn’t do is manage the sales and marketing component of the business. Kelsey Bratcher, an automation wizard and co-founder of AutomaticPracticeProfits, tells us of alternative tools and explains in this episode how implementing a CRM (Customer Relations Management), setting up a marketing technology and configure these all up in automation can improve your business performance and attract more clients.  “Software into chiropractic industry is frustrating as you cannot put anything or out of it in an order that would make sense.” Kelsey Bratcher explains that popular EMRs are closed systems where you are unable to integrate certain tools that can significantly help you out with clinic operations, training, marketing and sales. In this interview, you’ll learn: Alternative tools that a new practitioner can use to jump start his busines