Sustainable Nation

William McDonough is one of the most influential sustainability thought-leaders and practitioners in the world. McDonough joins the Sustainable Nation Podcast to discuss: Cradle-to-Cradle design principles and examples of the Cradle-to-Cradle work he is leading. Cradle-to-Cradle in the apparel industry and Fashion for Good. Moving beyond sustainability to a regenerative and restorative future. A new language for carbon. Advice for sustainability professionals. McDonough's Final Five Questions: What is one piece of advice you would give other sustainability professionals that might help them in their careers? I would say one would be to pull back on the of resources and pull into the notion of relationships. So if we're talking about is economic resources or economic capital, we forget society and we forgot the environment. For sustainability people, we think about economic and social and environmental things, but as long as we keep calling it "resources" or "natural capital" or "social capital" or "human re