Sustainable Nation

Bob Willard is a leading expert on quantifying the business value of sustainability strategies. He has given over a thousand presentations, has authored six books, and provides extensive resources for sustainability champions. He serves on the boards of Forum for the Future U.S. and the Future-Fit Foundation.  Bob joins Sustainable Nation to discuss: Selling the business case for sustainability Communicating sustainability benefits The B Corp movement Learning from decades of experience in corporate sustainability Tips and advice for sustainability professionals What is one piece of advice you would give other sustainability professionals that might help them in their careers? Find an issue that you really care about and find an organization that you can partner with to have a lot of leverage on doing something about that issue but start with something that you really care about. It could be a social issue, it could be an environmental issue. You've got to have some energy around that at a personal level or