Social Media Zoom Factor With Pam Moore | Social Media Marketing | Branding |business | Entrepreneur | Business | Digital Mar

Content marketing is one of the hottest buzzwords around. However, don't be fooled by the buzz. It's not just a trend nor is it something that is going away anytime soon. Content marketing was not invented via social media and it's not going away even if Facebook or Google decide to close up shop and call it a day. The days of creating corporate collateral that talks in gibberish nobody wants to read are done. Also gone are the days of throwing the content spaghetti at the wall and hoping it sticks and some desperate customer will come along with their bowl, scoop it up and find it tasty. Marketing and business leaders who want to see real results utilizing content marketing must develop more than a few rockin' blog posts or a page filled with pretty visuals that have nothing to do with their brand but instead make them look like the look cat counselor and inspirational quote addict. If you want results with your content marketing effort you must create a content management system inclusive of goals, objectiv