Idea To Value - Creativity And Innovation

In this episode of the Idea to Value podcast, we speak with PR expert Donna Loughlin. She is the CEO and founder of LMG PR, and is known for her work with futurists and innovators finding narratives that connect with your audience. See the full episode at https://wp.me/p6pllj-1Jc #PR #storytelling #innovation We speak about what it means to craft a powerful narrative, authenticity, and storytelling for new innovations. Topics covered in this episode: 00:01:30 - Donna's background as a journalist and working with innovators in Silicon Valley 00:04:00 - Why you cannot just market your products based on technical features ("High Tech Poetry"), as the customer might not care 00:06:45 - Disruption is not an effective innovation strategy, and many innovation leaders may suffer from "Ego Engineering" 00:10:45 - Why some departments are not keen on new innovations because they don't know what to do with it 00:12:30 - Storytelling skills to connect with customers, and where the best ideas come from moments of disco