Under The Influence From Cbc Radio

S3E07 (Archive) - Ambush Marketing

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Sinopse

From the Digital Box Set: This week, we look at Ambush Marketing. It's a form of marketing where a brand tries to connect itself with an event like the FIFA World Cup - but WITHOUT paying sponsorship fees. It merely ambushes the festivities. Or one brand See acast.com/privacy for privacy and opt-out information.