Under The Influence From Cbc Radio
S6E06 (Archive) - Lead Balloons: When Negative Brand Names Work
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:27:34
- Mais informações
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Sinopse
From the Digital Box Set: This week, we analyze brand names that should never have worked. While most companies strive for positive names, others succeed with negative ones. Names that suggest the opposite of what the company is offering, or even risk off See acast.com/privacy for privacy and opt-out information.
