Under The Influence From Cbc Radio

S9E08 - The Name Game: Brand Names In Different Countries

Informações:

Sinopse

This week, we explore why companies change valuable brand names when expanding to other countries. Sometimes the reason is a language issue. But other times, the reasons are far more interesting. For example, Mr. Clean is called Meister Proper in Germany See acast.com/privacy for privacy and opt-out information.