Under The Influence From Cbc Radio
S9E08 - The Name Game: Brand Names In Different Countries
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:27:23
- Mais informações
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Sinopse
This week, we explore why companies change valuable brand names when expanding to other countries. Sometimes the reason is a language issue. But other times, the reasons are far more interesting. For example, Mr. Clean is called Meister Proper in Germany See acast.com/privacy for privacy and opt-out information.