Under The Influence From Cbc Radio
S9E19 - Flip, Flop or Fly: The World of Test Markets
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:27:31
- Mais informações
Informações:
Sinopse
80-90% of new product launches fail. So to lower the risk, companies do trial runs. This week, we explore Test Markets - where companies launch new products in small towns to see if shoppers pay attention. We’ll tell the stories of successful product laun See acast.com/privacy for privacy and opt-out information.
