Insights With Trent Munday

I saw that great quote on @thechrisdo Instagram account recently. (I've since realised it was first attributed to Peter Drucker) But I don't like it. To me, if you take it literally, it suggests that first you create the business, then you create the customer or the demand. Building a product or service and then trying to convince people that they need it, is hard work. A much better approach would be that a business exists to service a customer. Not to create one. Just my 2 cents. PS: zero disrespect intended to Chris Do, who I reckon is a brilliant brand guy! #customerdemand #customerservice #businessstrategy