Sustainability Matters Today

In this episode of Sustainability Matters Today, I interview Paul Shapiro, the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, the CEO of The Better Meat Co., a four-time TEDx speaker, the host of the Business for Good Podcast, and #Champion on Revolutionizing Food through  Sustainable Plant-based Blended Meat. Providing a sustainable solution to the globally rising demand of meat, Paul founded The Better Meat Co., a B2B company helping food-sellers enhance their meat products through blending innovative plant protein formulas into ground meat products. The Better Meat Co gets its name because their blends enhance the taste, nutrition, and the sustainability of meat products, all in a cost-competitive way. The award-winning business has recently partnered with Perdue Food, the number one brand of fresh chicken in the US, in producing the first-of-its kind chicken nuggets blended with plants and vegetables. In 2018, Paul released the