Leftfoot - Legal Business Development

10: Get Creative a conversation with Brian Miske the CMO of KPMG MSLP

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Sinopse

Break Through Convention  Nicole chats with Brian Miske the CMO of KPMG MSLP. Strengths/habits that have led to success: Creativity, curiosity and strategy, drive what Brian does on a daily basis. Creativity: is the capability he’s used in professional services on a consistent basis. Use creativity to accelerate something fantastic.   Connect disparate pieces of information that break through convention. Predictive analytics: Get creative in trying to understand the story behind the data. Confirm what you expected to see and note the interesting things that deserve another look. 3 to 4 different generations in the workforce and all process information and learn differently. Data is the one fact base for all. Owning the conversation: marry statistics and marketing with creativity.   Having synchronization between the value proposition and the differentiators make it relevant for those buying the services. Truly address the perceived value of what will be delivered. A true renaissance in learning is occurr