Leftfoot - Legal Business Development

11: Intentional Contact – a conversation with Jeff Antaya, CMO of Plante Moran

Informações:

Sinopse

With Intentional Content:    Strengths/habits that lead to success: Not giving up after 2 or 3 connection attempts. It takes 9 on average to establish a connection. What have you seen that’s innovative: What’s happening in digital marketing. We have the ability to watch how someone is consuming information and give them more information using those same preferences. Tactical best practices: It’s important to ensure the voice of the client is heard. Avoid jumping to solve the first pain presented. There are pains clients are unwilling to solve. Growth strategy: With tools like LinkedIn you’re able to build a network and communicate messages to that network building credibility in a way we’ve never had access to before. Millennial, Mobile, and Global: Learn to be comfortable in conversations. Listen to what is said – and tailor your response to conversation content. Be polite and courteous. If you’re a jerk, no matter how smart you are, they won’t want to do business with you. Continuously rein