Leftfoot - Legal Business Development

Control Business Development and You Control Your Career: Nicole chats with Ian Turvill, CMO, Freeborn & Peters, LLP. Brief intro: You’re not selling to people, you’re not selling yourself, you’re demonstrating your capabilities. Habits that lead to success: Persistence – without being overbearing. Growth strategy: Understand your client as a business person and understand the challenges within their business. Tactical best practices: Niche and get the business for which you’re best suited. Millennial, Mobile, Global: Do great work; maintain the connections you made in law school; pick a niche and build a reputation and intellectual capital in that niche. Last word: If you’re passive around biz development you’ll never have control.