Leftfoot - Legal Business Development

While Leaving the Hubris at Home David Yawman is the SVP & Deputy General Counsel of PepsiCo, and General Counsel North American Beverages and Quaker Foods NA. He has 18 years of in-house public company operating division and global markets experience.   He works extensively with his organizations C-Suite executives and the audit committee of the company’s board of directors. https://www.linkedin.com/in/david-yawman-1003033b/ (David Yawman Bio) Keys to In-house Success: Know the business, how the company makes money. Translate your knowledge of the law and the business to influence the decisions being made. Expertise, Value, and Diversity: key components of PepsiCo’s decision-making process. Betting on both the horse and the jockey:  when investing in legal tech, to ensure it’s implemented properly. The Competition is Daunting: the events of 2008 resulted in a new normal on costs. They value partners:  who share in the pressures they are under, who show an understanding of their business and are rea