Mic Check Radio

We Are Being Programmed (Part 2): The Switch

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Sinopse

We are all affected by it...call it advertising, propaganda, programming, social engineering, psychological operations, or whatever other term could be applied.  The act of a force outside of your mind trying to convince you to do something.  In the second episode of this series we take a look at the early, early days of advertising...before cars took people to stores miles from their house.  Back in this time period, the merits of a consumer good or service were believed to be enough to sell the item.  At the turn of the century (1900) we were still considered 'citizens' by those in positions of power (government and industry), but this was all about to change.  After the success of the Committee on Public Information, a WWI organization in charge of swaying public opinion to support the war, the same techniques used to sell the war to the citizens of the US were adapted by big business to more effectively sell their goods and services.  Edward Burnays was a member of the CPI