Personal Branding Podcast

What is your name? “It’s what you invest in the name that makes the brand relevant” Names trigger emotions, they evoke memories and they inspire actions. Out of the billions of people on earth, everyone has a name.  In West Africa, names are so important to the extent that names they give to children always have a meaning associated with it. It’s the meanings that define the names and consequently impact the lives of the bearers.   Examples from Ghana; a third-born male child of the Akan Tribe has the name ‘Mensah’. ‘Enyonam, from the Ewes means ‘God has been good to me’. Names make people feel special. Names help in easy identification and differentiation purposes. It’s in the same way brand names impact the market and its users. The significance of names cannot be overemphasized; names have played vital roles since the first being occupied the surface of the earth. History books have been filled with a significant number of names tha