Personal Branding Podcast

If Google can’t find you, you virtually don’t exist. The battle for digital presence and relevance have surged in the past few months. Before the pandemic, a significant number of organizations and individuals locally frowned on the benefits and impact of the internet. However, COVID-19 suddenly shifted things, the internet and internet business has become the de-facto place to thrive, without which one must fear extinction or lose of business and relevance. Things cannot be done in the same old way – a shift has happened! The pandemic has compelled a lot of traditional businesses and brands to go digital, increasing the noise level in the digital landscape. It has now become more important to build your personal brand digitally than ever before. From dating to finding jobs, clients, and customers online, the average internet user will perform a search to gather some information before taking action. What does this mean to you? This is to say that if you are not discoverable digitally you are losing some digi