The Growth Show

Clif Bar CEO Kevin Cleary

Informações:

Sinopse

The founders of Clif Bar could have sold the company for $120M in 2000. Most people would have taken that offer, but instead, Clif Bar wanted to build a brand that would last well beyond their founders -- a brand that would matter for current employees, future employees and their kids. Fast forward to 2015 and that’s exactly what Clif Bar has done.