Small Biz Life

Why is listening to customers still important online? A business online is moving the way of the dinosaurs.  Even in the smallest businesses, 73% are expected to have websites by the end of 2017. As the move to online happens, it becomes more difficult to perform the most important task of a business owner. We do not know how to listen to people we never meet.   Why is it difficult? Clutch looked into this in 2016. Even if we interact with some people in social media.  How many of those move to the website? How many of those buy from us or ever purchase one of our products?   We completely understand the problems of feeling lost when you interact with only a small portion of your online traffic.  Across out platforms we served people a little more than 990,000 times, and from that we had under 10,000 interactions with people in social media.   So, we looked to better listen to the people we educate online. We knew we needed to up our listening skills.  We knew we need to find a new way to listen.   We starte