Smartest Guys In Marketing
#2: Scam #2: More Is Better
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:15:17
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Sinopse
Entrepreneurs and Business Owners assume the more choices they offer, the more likely customers will invest in their product or services - and this couldn’t be further from the truth.On today’s show, the guys shed some light on why you should be focusing on simplicity and clarity rather than adding more to what you’re already offering.The ‘Why More Is Better’ ScamIt’s a blatant lie that everyone’s falling for and it’s costing you a lot of your hard earned money and valuable time.Show Highlights:The reason why having multiple offers in your business is actually costing you money 2:40Why people overcompensates their offers with ‘weak’ bonuses 5:00Something that’s possibly more important than your ‘to do’ list 7:00One thing people will pay huge amounts of money for (and it’s not more information) 9:20FocusChris and Taylor are of the strong belief that there’s only a handful of activities in your business that you should be focussing on that actually work. Trying to be everything to everyone - becoming the ‘jack