Smartest Guys In Marketing

#155: LEADS VS SALES: Which is More Important?

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Sales and Marketing are two very important pillars of any business, but which is more important? It’s a common question even the most experienced Entrepreneurs wrestle with.While there is little confusion knowing the difference between the two, understanding how much consideration each should take is a different story altogether.Should you focus on generating new leads that will eventually stimulate business growth?Or should you be focused solely on sales?In this episode, we expose the answer and share with you where you should be focusing most of your time and energy.Here Are The Show Highlights:- The ‘healthy’ competition between sales and marketing...and where you should be spending most of your time (4:45)- Why sales are - quite literally - EVERYTHING (5:55)- One of the biggest mistakes people make in selling successfully (9:00)- What separates the top 20% of salespeople from the bottom 80% (11:30)- The only TWO opponents you’re ever playing against (22:25)- How to escape the negative feedback loop that k