Smartest Guys In Marketing

Last week, Chris and Taylor shared that in 2020 their respective goals are to replace the sales team, and replace the marketing team. What?! Before we fire the sales team and overhaul all of our marketing efforts, let's have a chat about the relationship between the two. In this episode, Chris and Taylor go head-to-head in a Sales vs. Marketing matchup, and dive deeper into those crazy 2020 goals. The game plan to replace the sales and marketing team (2:30)What is hedging and why does it matter? (4:03)How to learn from the failures of others (5:34) The marriage of sales and marketing (7:30)The Wall of Belief - (10:03)How to be more focused on the client than the credit card (13:30)Chris’ Biggest Marketing Influences (15:12) The biggest secret about Taylor and sales (16:10)Taylor’s biggest sales influences (18:22) T&F 2020 Marketing and Sales goals (20:50)Want “Insider Access” to our Six-Figure per month Consulting Business? Sign up for Insider’s Access Monthly today.If y