Build A Better Agency Podcast

Episode 1: Increasing Client Loyalty, with Scott Monty.

Informações:

Sinopse

Scott is an international recognized leader in digital communications, digital transformation, social media, and marketing. He is the principal of Scott Monty Strategies where he counsels brands and agencies on strategy, executive communications, influencer management, customer experience, and digital innovations. He has extensive experience in communications and marketing agencies, including a client base of IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, GE Software, and more. He has also authored the widely acclaimed Week in Digital newsletter at ScottMonty.com and is the executive editor and co-host of the Sherlock Holmes website and podcast “I Hear of Sherlock Everywhere. What you’ll learn about in this episode: What Scott learned about agency/client relationships while working at Ford The qualities in agencies that clients want to keep around The things agencies tend to do that get on clients’ nerves How Scott sells his consulting services by having a side career giving speec