Build A Better Agency Podcast

Bob Sanders is a powerhouse in the marketing industry. He has previously worked with Agency Management Group, a firm that specialized in the operations, finance, and technology consultations for multinational agencies around the world. Since then, he has become the leader of Sanders Consulting Group, a leading consulting firm specializing in helping agencies implement best practices faster and more effectively.  What you’ll learn about in this episode: How agencies can manipulate chemistry to their advantage The four quadrants people fall into and why this is an important thing to be able to assess when pitching new business Why you should never stop generating new business What agencies can do to get better at closing sales Strategies that work with big and small accounts Why spec creative isn’t something to be feared How to play on the misperception that agencies live exciting lives Why you need to alter your pitch based on who you’re pitching to How to be persistent to the point where potential clients a