Build A Better Agency Podcast

Lee McKnight Jr. is the Director of Business Development for RSW/US in Cincinnati, Ohio. They are a new business development firm that works solely with agencies and marketing services firms. After graduating law school, he ran away as fast possible from that profession and worked for an internet healthcare start-up until the bubble burst and his magical stock options disappeared in the late 90s. Fast forward through some interesting marketing and sales positions to RSW/US where Lee has spent the last 8 years working with agencies of all types to help drive their new business efforts. A big fan of history, comics and horror novels, he’s currently in a few bands in Louisville and Cincinnati and likes to pretend that chicks dig married, 44-year-old guys with kids that play in cover bands. What you’ll learn about in this episode: How to prevent your agency from making the major mistakes that agencies make all the time Why agencies need to specialize instead of generalize New business: how to develop a better,