#justcosaudio : Craig O'sullivan

#justCOS Audio 004 - Creating Hype - Starbucks How to create hype, buzz, anticipation around your product. We often focus solely on the creation of the product when we should invest just as much time and energy into creating a buzz. Metaphor: Starbucks - annual Christmas cup design #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Check out the post and follow on... www.facebook.com/craigosull www.instagram.com/craigosull Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”