In The Sales Arena

Welcome to ITSA #028 and 3 reasons why it is important to identify your "Ideal Clients". First - think of words that describe the "ideal client"and determine which of your clients match those words. Second - think of words that describe the worst clients and determine which of your clients fit in that pocket. Third - once you have this then; If we know who the "ideal clients" are then we can market and sell to them accordingly. They are simply easier to sell to, they close faster and easier, and at a higher margin. They are a lot more fun to do business with! Our Listener Question of the Week (LQOW) is:  My company is doing some things I think lack integrity. What should I do? Listen in to get all the details and the answer to the LQOW!