In The Sales Arena

4 Reasons Why No One Reads Your E-mail - ITSA #035 (And What To Do About It!) Welcome to In the Sales Arena Podcast #035 ...    We are wrapping up a months worth of content where we have been working on how do we get to see more decision makers – prospects or current clients. Today we are going to talk about why we can’t get them to respond to our e-mails. So … here are the 4 primary reasons no one reads our e-mails … #1 – it is all about us! Let me tell you about! Here is our newest! Guess what we just did! Market, market, market! Sell, sell, sell!!! I, I, I, We, We, We!!! #2 – we have a brand that says we don’t consistently deliver “value” But wait … a lot of my customers read my e-mails so they are perceiving value! Are they? Are we communicating the things they value? Is the value consistently communicated? With their best interests always at heart? #3 – no thought put into the subject line! It is boring and can’t compete with all of their other e-mails! #4 – the e-mail itself isn’t written to make it e