In The Sales Arena

Welcome!  Hey—it’s the One Year Anniversary of the podcast!  It’s been a fast year and we’ve covered a lot of great sales information.  Thanks to all our loyal listeners!  I am committed to bringing you value with each episode, so I look forward to giving you more great tips and bringing you more great interviews.   As we wrap up this first year, I want to share with you the #1 thing I’ve learned in the past year about successful selling, and it comes from my consulting work with Keller-Williams.  It’s database, database, database!  What I mean by that is that sales revolve around your contacts and the “touches” you make with your clients. Consider the Four C’s: Capture the information from the client. Connect with others to show that you like them. Cultivate the relationship with the client. Email them, send them offers, and use mail and phone calls to “touch” them with value. Close that customer at their pace. Statistics show that if you use the Four C’s on 12 customers in your database, you will close