Actionable Marketing Podcast

Are your emails failing to reach and resonate with readers? Maybe, you’re asking for too much information without offering enough value. Every time someone opens their inbox, they’re flooded with people asking them to do something. What do they get in return? Today’s guest is Brendan Hufford from SEO for the Rest of Us. Brendan emailed thousands of subscribers to ask: What frustrates them the most about SEO? As promised, Brendan followed up by sending every person who replied a custom video response. Was all his hard work worth the thoughtful effort?   Some of the highlights of the show include: Stay in School: Transition from being a teacher to helping clients learn SEO Bright Idea: Utilize unique video content on what people care about Incentive: How to get people to reply to emails and build relationships Numbers Game: Subscribers in traffic are costs; make money on sales Timeline: About 50 videos made, each taking 10 minutes equals 500 minutes Replies and Responses: Quantify what it’s worth by understand