Actionable Marketing Podcast

Does your business rely on revenue from selling tickets for live events? To stay in business due to COVID-19, you may need to turn to other options for profits. Today’s guest is Jim McCarthy, CEO and co-founder of Goldstar. With more live shows, concerts, and other events going digital, Goldstar quickly created Stellar. Within just a few months, the new streaming and ticket platform launched to help organizations continue to make money.   Some of the highlights of the show include: New Normal? Pandemic shutdown forced switch from live to online events Stellar Solution: Learning curve to what does/doesn’t work with digital events Live vs. Digital Events: Either, neither, all, or nothing, which will people prefer? Goldmine for Goldstar? Make, film, stream new forms of online entertainment Pros and Cons: More people and money, different expectations and experiences Getting Started, Going Digital: Commit to quality not money to build/market product or service Make thoughtful and aggressive use of assets (i.e.,