Actionable Marketing Podcast

Email inboxes, social media feeds, and internet experiences are filled with marketing messages. However, what’s old is new again in marketing. Direct mail can be an effective way to cut through the noise and grab people's attention.  Today’s guest is Ryan Cote, Director of Digital Services and Partner at Ballantine. Ryan talks about how to make the most out of direct mail by integrating it with digital strategies and tactics.   Some of the highlights of the show include: Two Things: Ballantine’s transition has combined direct mail and digital marketing High Demand: Direct mail isn’t dead, but has changed print marketing Mail vs. Email: Printed mail is less competitive than congested inboxes Print and Digital Tactics: Complement and work together for integrated campaign Informed Delivery. Find out from USPS what’s in your physical mailbox Direct or Digital? Determine which makes more sense for your brand Direct mail is expensive, so start with something simple and cheaper Mailing List: Stay specific and targe