Actionable Marketing Podcast

Former professional boxer Mike Tyson wisely stated, “Everyone has a plan until they get punched in the face.” Unexpected blows, such as a global pandemic and recession, have marketers evaluating their strategies to learn how to change, respond, and adapt during times of crisis. Today’s guest is Tony  Guarnaccia, a brand consultant, founder, and author. He knows how to turn businesses around and out of tailspins. If you don’t know what you don’t know about how to grow a business, you and your business will fail.   Some of the highlights of the show include: Bakery 2.0: Bounce back by studying marketing, business, and entrepreneurship 10-Year Journey: If you don’t know, follow those that do to grow a business Resources, Strategies, Tools: Learn what you don’t know; teach what you learn Right or wrong decision? Reduce marketing budget when revenue drops Rules to Follow: Make business sustainable and maintain profitability Maintain advertising spend in marketing; make cuts elsewhere Expand market share due to l