Actionable Marketing Podcast

Marketers have access to more data than ever before that enables them to offer better customer experiences—if they make use of that data. Don’t struggle to find and apply the right information.  Today’s guest is Michael Loban, Chief Growth Officer at InfoTrust. Also, Michael is the co-author of Crawl, Walk, Run, a new book on advancing marketing analytics maturity.  He describes how to level up your analytics progress with consistent practice.   Some of the highlights of the show include: Crawl, Walk, Run: How organizations progress through digital analytics maturity Target Audience: Every marketer with every level of analytics experience Three Industries: Direct-to-consumer, consumer packaged goods, news/media Marketers, Pay Attention: Change is inevitable, but progress is optional Missing Skills: Being data driven makes some marketers fail to be successful Google Marketing Platform: Helps marketing teams keep pace with changes Google Optimize: Test hypothesis by reviewing analytics to improve experience Da