Actionable Marketing Podcast

Two things are true about marketing—saturation across digital channels makes it difficult to be different and using direct mail is a unique option to reach customers at home where they are spending most of their time these days.  Today’s guest is Nick Runyon from PFL. The software company makes tools that help marketers bridge the gap between digital and direct mail marketing using Tactile Marketing Automation (TMA). Go beyond the send!   Some of the highlights of the show include: PFL: Orchestrates digital difference between TMA and direct mail marketing Pandemic vs. Marketing Plans: Collectively, society remains pessimistic, fearful Consumption and Conversion: Cut through digital clutter for direct mail comfort CRM Mishaps: Direct mail data mashed together from multiple people, places TMA: Enables direct mail to be triggered to send based on digital intent signals Getting Started: What’s the overall experience that you want to deliver? What business objectives do you want to move with that experience? S