Actionable Marketing Podcast

Consumer behavior is always changing. Even with COVID-19 affecting people’s lives and how businesses operate, it will never be the same. How can businesses better serve customers by staying ahead of changes and trends? Data.  Today’s guest is Jonathan Silver from Affinity Solutions, a data intelligence platform with access to consumer data. Jonathan talks about how businesses need to collect data, know how to interpret that data, and turn it into action to succeed.   Some of the highlights of the show include: Affinity Solutions: Access to unique data around people’s purchasing habits Permission and Participation: Banks provide businesses with consumer data Business Benefits: Use data to build relationships and grow, retain market share Consumer Benefits: Use data to improve people’s lives to get what they want Shifts: COVID changes behavior with price sensitivity, personalized experiences Trends: Parallel reality where physical environments change with technologies Predictions: Colder weather will spike COV