Actionable Marketing Podcast

The belief that being empathetic means being emotional is not actually very empathetic. Marketers often misunderstand customers when crafting messaging and marketing content. How can marketers be genuinely empathetic?   Today’s guest is Megan Thudium from MTC - The Content Agency. Megan discusses how to adjust, adapt, and authentically understand the needs of customers from different cultures and countries.   Some of the highlights of the show include: MTC: Berlin-based B2B organic content marketing agency w/empathetic mindset COVID and Cultural Barriers: Stay connected and relevant during tough times Empathy Marketing: Long-term gain emphasized now when emotions are high Empathy: Them to you, not you to them process for messaging and marketing Worst-case Scenario: Miss the marketing message? Lose customers Bottom Line for Business: Make messaging more empathetic for direct impact Marketing Evolution: People want authentic, engaging, empathetic conversations Consequences: Failing to do right messaging or fol