Actionable Marketing Podcast

What are the best ways for brands to make a difference during times of crisis? Connect customers with solutions to their problems.   Today’s guest is Richard Lau, founder of Logo and executive director at Water School. Richard discusses how to build a business and brand. Find the right balance between being genuinely helpful and useful while driving sales and revenue.   Some of the highlights of the show include: Donations: Time, money, and network covers clean water project costs NamesCon: Purpose of conference and partnerships to raise awareness Sun, not Son: Women and girls are burdened with getting clean water Colon Cancer Crisis: How it changed Richard’s perspective on life and business Doctor’s Orders: Required workaholic to rollback on number of hours worked Life Goals and Lifestyle: Borrowed or gifted time where life is about relationships Compliment: Create a culture where everyone feels like more than a paycheck COVID: Companies can better serve customers, employees, and communities How to help oth