Actionable Marketing Podcast

What strategies can marketers learn from nonprofits about building brand advocacy? Successful nonprofits know what it takes to get people to rally behind a belief or cause. Brands that turn their best customers into advocates build brand loyalty and drive sales. Today’s guest is Spencer Brooks from Brooks Digital, an agency that helps health-focused nonprofits grow a digital presence and turn patients into advocates.   Some of the highlights of the show include: What is an advocate? Highly engaged customer doing work on brand’s behalf Passive to Active Promoters: How to turn customers into brand advocates Why do brands need advocates? Free marketing saves time and money How? Gift products and provide positive referrals, reviews, recommendations What makes nonprofits effective? Fewer resources rely on constituents Meaningful Why: Nonprofits use emotional storytelling to create advocates Company values solve some philosophical problems when things are done right Foundational Concept: Brand advocacy resonates p