Actionable Marketing Podcast

How can marketers retain an engaged audience? Treat content like a carousel by getting people to come back for unique value from you and your brand. Today’s guest is Lindsay Tjepkema, CEO and co-founder of Casted—the first and only B2B marketing platform for brand podcasts. Lindsay knows what it takes to build, grow, and retain an audience.   Some of the highlights of the show include: Podcast: Opportunity to connect with audience and sales by providing content Marketing Channels: Leverage content for podcast business to amplify voices Content Challenges: Underwhelming access to software and experts Actionable Advice: Be the change you wish to see, and practice what you preach Casted: Create, publish, syndicate, and leverage show content across channels Content Carousel: What is it, who’s it for, how will you continue to serve them? Good or bad thing? Customers stop coming once they get what they came for Audit Audience Trends: Downloads, listens, and other signs people stay or leave CRM Capabilities: Engage