Actionable Marketing Podcast

How do marketers bring customers back to maximize revenue? Loyalty programs build customer devotion and retention by incentivizing repeat business. Buying becomes a habit. Today’s guest is Matt Baglia, co-founder and CEO of SlickText, an SMS marketing platform. If a loyalty program makes sense for your business, Matt talks about what it takes to make a loyalty program work as a growth lever.   Some of the highlights of the show include: Why loyalty programs matter? 20% of company’s customers make 80% revenue Brand Champions: Pay attention to their interests, what they’re buying or not What is a loyalty program? Distinct difference w/two purposes—register, rewards Customer Behavior: Value-add messages give customers a reason to return Getting Started with a Loyalty Program: Step 1: Understand clientele Step 2: Incentivize customers Step 3: Talk and listen to customers Step 4: Select a loyalty service Growing a Loyalty Program: Interaction: Ask, are you a member of our loyalty program yet? Incentivize: Joi