Actionable Marketing Podcast

Are you familiar with the dark mode? About 92% of those with smartphones use dark mode on at least one app. The increased use of dark mode with various email services and clients present challenges. How do email marketers make sure that emails are easy to read in dark mode? Today’s guest is Melissa Sargeant, Chief Marketing Officer (CMO) at Litmus, a well-known email marketing software company. She explains exactly why dark mode matters for marketers, and what they can do to make sure their emails look their best. Melissa provides insights into why this is important for marketers to understand, test, and optimize.   Some of the highlights of the show include: App Developers: Dark mode makes type and visuals lighter on dark backgrounds Functional Trend: People use dark mode to read content; easier on their eyes Benefits: Reduce screen brightness to preserve battery; accessibility preference Email Clients: Apple, Samsung, Google, Microsoft, and Yahoo offer dark mode Problems: Prioritize dark mode for subscribe