Actionable Marketing Podcast

Generative Pre-trained Transformer (GPT-3) and artificial intelligence (AI) first made their way into the marketing industry last year. There's been a lot of talk about whether or not robots will take over content marketers’ jobs. Probably not, as long as they’re doing quality work. Machines like a degree of certainty. Today’s guest is Jeff Coyle, co-founder and chief strategy officer at MarketMuse, an AI-driven content planning and strategy platform. He knows how AI is and will affect content marketing by making our jobs easier and our work better. What do content marketers need to know to prepare for the inevitable future?   Some of the highlights of the show include: Horizon Scanning: What are we going to be doing a year from now? MarketMuse: Sets the standards for content quality by investing in clients Hype Cycle: AI’s influence on writers’ jobs isn’t going away, but ramping up MarketMuse’s Mission: Improve content quality on the Internet Content: AI is making writers more efficient and giving more time