Actionable Marketing Podcast

Great content doesn't happen by accident. It's usually a byproduct of refined processes that help teams work together efficiently and effectively. However, planning editorial workflows and implementing content creation processes can be challenging. Today’s guest is Justin Zimmerman from Salesmsg. Justin talks about how marketing teams can develop and implement editorial workflows and content creation processes to create better content.   Some of the highlights of the show include: Creative Control: Why marketers should create editorial workflows for content Four Cs: Collaboration, connection, creative control, and compensation Flow State: Focus on the process and the results will show up Neurological Map: Goal in world of workflow is to align teams for higher purpose State of Enjoyment: You have 3 places you live—work, home, and inside yourself Start Right: Avoid potential pitfalls, pain by having workflow process for outcomes Lessons Learned: Listen and do something to not repeat the same mistakes Continual